What you will be expected to do:

• Serve as a PR subject matter expert for consumer media in the US and lead our PR agency to deliver quality impact and strong results
• Daily hustle with the obsession of newsjacking moments – every story can be an Airtasker story!
• Develop and implement PR strategies and campaigns (across seasonal moments) that build buzz and awareness via traditional and emerging channels, as well as contribute to SEO backlinking
• Build a PR ‘playbook’ for the US, and regularly secure press mentions and features
• Experiment with unconventional marketing tactics
• Continuously create campaigns that acquire, engage, and delight our customers
• Regularly report on key performance metrics

What you are expected to have:

• BS/BA degree, or equivalent years of experience
• 5+ years of relevant work experience in startup or agency environment
• Proven track record of successful campaigns across a variety of channels
• Ability to influence key stakeholders, and rally peers behind a common goal
• Analytical mindset with the ability to draw smart conclusions from data
• Experience with A/B testing
• Disposition to thrive in ambiguity